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Iskra Lawrence is an english model & body activist. She was born in Wolverhampton on September 11th 1990 and grew up in Kidderminster, Worcestershire. She is a contributor to Self magazine, and was the founding managing editor at Runway Riot, a website meant to be an outlet for women of all shapes and sizes to learn about glamour. Lawrence models for, and is the global Role Model for, Aerie, a brand of clothing from American Eagle Outfitters. She is also a National Eating Disorders Association (NEDA) brand ambassador and creator of the NEDA Inspires Award.
#AerieReal Role Models Release date: 2018
Iskra is one of Aerie's #AerieReal Role Models. She has been part of this since 2016.
Meet Iskra Lawrence your new HELLO! Fashion Monthly cover star…
Iskra Lawrence fronts HFM’s February issue and talks exclusively to us about life as a model, body confidence campaigner and social media sensation. Iskra snagged her first campaign for Claire’s Accessories after entering the Elle Girl’s Search For A Supermodel competition when she was at school and moved to New York when she was 23.
Iskra uses her Instagram handle as a platform to promote body confidence to her over four million followers. One post that gained a lot of attention was from the Screen Actors Guild Awards. In the picture, you could clearly see her cellulite and the hashtag read ‘Cell-u-LIT.’. “I wore a dress that had a really high slit up the side. I was embracing the realness, even on the red carpet. Don’t be insecure – I’m not going to cover cellulite up or Photoshop it out, it’s just my leg.”
Although the post has received 609k likes, her most yet, the 28-year-old believes we still have a long way to go and are all far too hung up on our bodies. “It’s merely outer packaging, we’ve got so much more going on. People direct message me all the time, especially young girls saying things like, ‘I can’t go to the beach because I’m too afraid to wear a swimsuit’, and it’s so sad. “People say plus-size models encourage obesity, but what about making people feel so s*** about themselves they can’t do anything with their lives? That’s worse. Empowering people with confidence enables them to try new things, to go out there, even to start a new relationship – to learn to love themselves. That’s why, for me, body shaming is so detrimental to us individually and as a society.”
The outspoken role model says she does suffer from insecurities herself, though. “Sometimes it can hit me out of nowhere. The last time I felt really insecure was when I did an awesome campaign with a musician, an actress and an athlete – I was [just a] model and I felt like I had sneaked in. But I know I’ve done really well, worked hard, I’m a good person that has given back and used my platform in a responsible way.” Iskra says she is keen to make more TV shows like The Mirror Challenge, which she created for Facebook. “The show told stories of people that have insecurities that are crippling their lives and holding them back so much that they’re not able to achieve their dreams. We found a really diverse group of people, who ranged from a young mother who didn’t realise she’d have stretch marks after giving birth, to a woman in her 40s who was struggling with infertility. My goal is to get the show on TV, and my dream is to have one on MTV or a TLC so that will be my next focus.”
The full interview appears in the February issue of Hello! Fashion Monthly on sale now.
Iskra and her best friends are starring in Justin Alexander’s new Be You campaign.
We are excited to announce we have partnered with model and body diversity champion Iskra Lawrence for a second Be You campaign. With over 600 Justin Alexander retailers across the globe, you can Be You *almost* anywhere. We’d like to give you a look inside the bridal shopping experience at I Do I Do, in Morristown, New Jersey. (c) Justin Alexander
Iskra is featured in Allure’s “Beauty Disruptors: Meet 12 People Changing the Beauty Industry for the Better”. Here’s what they wrote about her:
Body-shamers and comment trolls beware: This model is not afraid to take you on. Iskra Lawrence (left), 27, deemed somewhere between “not skinny enough” and “not big enough” by several modeling agencies, decided: You know what? That is totally normal.
“Once you accept yourself — and find beauty in that — you have all the power. I want to inspire people who don’t feel accepted,” she says. Now she’s giving beauty standards the middle finger by daring to be shot unfiltered. “Retouching made me feel like there were problems with my body that I hadn’t even thought about—the size of my thighs or a random freckle,” she says. You’ll spot her in her underwear, unretouched, in Aerie ads. Or running her own app that offers her tips for healthy, forget-the-haters living. — Loren Savini
Iskra is the face of Justin Alexander’s ‘Be You’ campaign. They’re celebrating the launch of the campaign by giving one of the contestants a free wedding dress and digital hair & makeup consult! Check the read more to see how you can enter!⠀⠀⠀⠀⠀⠀
Iskra just released her first fragrance in collaboration with Aerie called Spark x Iskra. The fragrance’s notes are fresh watermelon, delicate jasmine and cozy vanilla. The bottle comes with 22 stickers by Iskra & 5 blank ones to make the bottle your own personalized fragrance. You can get it here for $29.95!